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Savino del Bene Scandicci
The Volleyball Club
Savino del Bene Volley Scandicci, a women's volleyball club competing in both the A1 and A2 leagues, is based in Scandicci and has recently enjoyed a surge in popularity. The club is recognized as a leading figure in women's volleyball within the Florence area. It is highly active on social media and has a large fan base, with impressive attendance at home matches.
The goals
Despite its robust social media presence and substantial fan base, Savino del Bene Volley identified a need to establish
The Strategy
The club embraced the model proposed by Abilitya, which focuses on engagement and first-party data technologies. This approach was seen as the ideal path for digitalizing the club and attracting new sponsorship revenues.
In the first season using
Abilitya’s technology
OVER
1.300
interactions with physical touchpoints.
APPLIED
815
launched phygital campaigns
LAUNCHED DIFFERENT
Special promotions
on tickets and merchandising
Project
As an initial step, with the launch of their new digital system in December 2023, the club integrated
Simultaneously, Abilitya collaborates with the club to develop editorial strategies designed to enhance fan engagement and attract new sponsorships. Additionally, Abilitya assists in creating sponsorship packages for both existing and potential sponsors, also participating in workshops and meetings with the club’s sponsors.
Towards the end of the season, Savino Del Bene Volley rolled out various
The app and web app are becoming the club’s preferred platforms for engaging activities, featuring an increasing amount of exclusive content.
Through their collaborative efforts, Abilitya and Savino Del Bene Volley aim to strengthen the club's presence and enhance its revenue-generating capabilities in the competitive volleyball landscape.
In the first season using
Abilitya’s technology
OVER
1.300
interactions with physical touchpoints.
APPLIED
815
launched phygital campaigns
LAUNCHED DIFFERENT
Special promotions
on tickets and merchandising
In the first season using
Abilitya’s technology
OVER
1.300
interactions with physical touchpoints.
APPLIED
815
launched phygital campaigns
LAUNCHED DIFFERENT
Special promotions
on tickets and merchandising
